We produce videos for businesses in Sarasota, Florida.

Lisa McBride is a real estate agent in Sarasota, and we have worked with her for a couple of years. She needed aerial footage of the neighborhoods that stand out most here, and she wanted to use it in more than one way, from listing videos and short form to her YouTube channel.

We flew Harbour Acres, downtown, Bird Key, St. Armands and Lido Key, and Longboat Key. Some of those sit in controlled airspace because of the airport and the hospitals, so we got clearance for each flight before we went out. Afterward we cataloged every clip by neighborhood with a plain description of the shot, so the right aerial is easy to find now and years from now.

This is the kind of project we love. We go out, build a library of clips for a client, and they keep pulling from it for marketing and for their videos long after the shoot.

Xero Shoes was launching a new sandal line, and their creative team was already coming to Florida for a pickleball tournament, so we lined up a video shoot for the sandals while they were here. We produced it, and we spent about a month casting to find the right people. The crew was a director of photography, a camera assistant, hair and makeup, a grip and a production assistant, and Xero's own photographer was on set. We locked the locations and pulled the permits from the city.

We shot for two days between St. Pete Beach and Lido Key in Sarasota and covered every sandal in the line. The bigger job was the edit. All of it had to be organized into cohesive spots by model and colorway, which came out to more than seventy variations at thirty, fifteen and six seconds in three aspect ratios. It had been a while since we were on a commercial shoot like this. The footage came out the way everyone hoped, and Xero got a lot of variety out of two days. A few of the cuts are below.